In the late 1960s and early 1970s a counterculture of
hippies emerged in our society. This group of people attended music festivals
such as Be-Ins and Woodstock in order to express their counterculture. The
posters and advertisements very clearly outline the values of this culture. For
example, for the Be-In posters, they list to bring flowers, incense, family,
friends, candles, banners and flags. This shows their devotion to community and
peace. Woodstock posters advertise art shows, a craft bazaar, music, and most
importantly “hundreds of acres to roam on without seeing a skyscraper or
traffic light”. It even says, “breathe your own unspoiled air”. This displays
the counterculture’s value in nature and preserving the environment.
Essentially, their counterculture values everything one would associate with a
hippie today.
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