In the late 1960s and early 1970s a counterculture of hippies emerged in our society. This group of people attended music festivals such as Be-Ins and Woodstock in order to express their counterculture. The posters and advertisements very clearly outline the values of this culture. For example, for the Be-In posters, they list to bring flowers, incense, family, friends, candles, banners and flags. This shows their devotion to community and peace. Woodstock posters advertise art shows, a craft bazaar, music, and most importantly “hundreds of acres to roam on without seeing a skyscraper or traffic light”. It even says, “breathe your own unspoiled air”. This displays the counterculture’s value in nature and preserving the environment. Essentially, their counterculture values everything one would associate with a hippie today.